Marketing Committee
Committee Co-Chairs: Tammy Vo: Digital Communications Director City of Goodyear, Arizona and Nichole Wiley: Public Information Officer at City of Surprise
Marketing
The Marketing Committee serves as the strategic voice of the West Valley, driving unified and impactful messaging that showcases the strength and diversity of its fifteen communities. Composed of the region’s leading communications professionals and engaged stakeholders, the committee is focused on elevating the West Valley’s brand by leveraging a wide array of outreach tools, campaigns, and storytelling channels.
Through compelling narratives and data-informed messaging, members help promote the region’s thriving workforce, expanding economy, and vibrant quality of life—positioning the West Valley as a premier location for business, talent, and lifestyle.
Key Focus Areas:
- Developing and executing the region’s annual editorial calendar to guide coordinated storytelling and media efforts
- Sharing updated demographic trends to inform marketing content and support investor decision-making
- Crafting strategic talking points for stakeholders to amplify priority regional messages, aligned with monthly breakfast forums that spotlight pressing West Valley issues and initiatives
Unify. Promote. Inspire.
The Marketing Committee leads the charge in amplifying the West Valley’s voice—engaging audiences near and far with a compelling narrative of growth, innovation, and opportunity.
Committee Participation:
APS, Arizona State University – West Campus, City of Avondale, City of Buckeye, City of Glendale, City of Goodyear, City of Peoria, City of Phoenix, City of Surprise, Glendale Community College, Phoenix West Commercial, SRP, Town of Gila Bend, Town of Youngtown, WeServe, West-Mec