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Sintra Hoffman

President and Chief Executive Officer

Sintra Hoffman is the President and Chief Executive Officer of WESTMARC, representing the West Valley of Metro Phoenix where she has the pleasure of working with 15 communities, over 3,000 square miles and home to 1.8 million residents. With 25 years of experience in federal, state, local and non-profit leadership, Sintra is a natural convener, bringing key stakeholders together to advance the region's economic vitality and improve the quality of life for her community. She previously served as Assistant Division Director for the Arizona Department of Transportation (ADOT) leading the Office of Public Affairs to build and sustain relationships in Arizona's cities, towns, counties, tribes and business community and support infrastructure investments statewide. Prior to her time at ADOT, she spent 10 years with the City of Surprise, serving as the Director of Intergovernmental Relations and Deputy City Manager where she focused on policy development and economic sustainability for the community.

Sintra serves on several boards to focus on improving the quality of life and economic vitality in the West Valley and statewide.

· Arizona Highway Users Group, Vice President

· American Business Immigration Coalition Advisory Board

· Estrella Mountain Community College - President’s Community Advisory Council

· Glendale Community College – President’s Community Advisory Council

· Grand Canyon University – Honors College Advisory Board

· Interstate 11 Corridor Coalition Board of Directors

· New Pathways for Youth Advisory Board

· Phoenix Children’s Hospital West Valley Foundation Board

· The Vista - Center for the Arts Advisory Board

· White Tank Mountains Conservancy Board of Directors

Sintra was recognized by the Phoenix Business Journal as a Most Admired Leader in 2023 and one of 25 Outstanding Women in Business in 2022. Previously Arizona Business Magazine recognized her as one of the Most Influential Women in 2016. In 2019 she was recognized by Estrella Mountain Community College as their Education Hero and also received BMO Bank’s Women Who Lead award.

She holds a Bachelor’s degree in Business Administration and Master’s of Administration in Public Administration.

She spends her leisure time traveling the globe, hiking, staying active and of course, networking and building new relationships!

623.680.0645 ext. 204 // SHOFFMAN@WESTMARC.ORG


Jonathan Howard

Chairman of the Board of Directors
Partner at Quarles

Jon Howard is a strategic negotiator, legal advisor and team leader who represents businesses – local startups to Fortune 100 companies – on middle-market transactions. Carefully assessing and focusing on the unique needs of each client, he works with executives and legal departments to help them complete:

  • Mergers and acquisitions in a wide variety of industries, with a special focus on pharmacies and related health care entities, higher education organizations, technology companies and private equity transactions.
  • Joint ventures, reorganizations and business formations to capitalize on the synergies of existing businesses as well as market opportunities.
  • Commercial contracts, including high-leverage transactions involving multilayered payment, indemnification, ownership and service provisions.

A 15-year veteran of Quarles, Jon has detailed knowledge of the experience of his fellow lawyers, which enables him to put together highly effective and efficient deal teams. Integrating, as necessary, the counsel of real estate, health care, employment, tax and intellectual property lawyers, Jon leads the team through negotiating, documenting and closing the deal.

Kimberly Jordan
Director, Strategic Partnerships and Business Development

Kimberly Jordan

Executive Vice President

Kimberly Jordan is the Executive Vice President at WESTMARC. She is committed to the future, strategic development, growth & success of the West Valley region and has a passion for workforce and economic development: strategies, initiatives & outcomes.

Kimberly has 27 years of experience in the healthcare industry within rehabilitative genres including mental / behavioral health and physical rehabilitation.  She has also held leadership positions in higher education ranging from Director of Admissions, Assistant Dean of Students and Campus Director.

In her role at WESTMARC she leads partner coordination and implementation of the regional workforce development strategy, West Valley Pipeline, manages 6 Issue Committees (Public Affairs, Economic Development, Education and Workforce Development, Healthcare, Infrastructure & Quality of Life), oversees organizational programming, the marketing team and leads WESTMARC’s data acquisition and analytics.

Kimberly serves on the following community boards and committees:

  • Career Connectors, Board of Directors
  • Grand Canyon University, Strategic Employer Advisory Council
  • West-MEC, Career Visions Steering Committee
  • Goodwill Central and Northern Arizona, Business and Community Advisory Council
  • Rio Reimagined, Partner Outreach and Economic Development committees

Kimberly holds a bachelor's degree from the State University of New York, at Stony Brook and has completed masters level work in Industrial Organizational Psychology at Argosy University in Phoenix.

623.435.0431 ext. 203 // KJORDAN@WESTMARC.ORG

Emily Striffler
WESTMARC Business Operations Manager

Emily Striffler

Director of Finance & Operations

Emily Striffler is the WESTMARC Director of Finance & Operations.  With an extensive background in finance, nonprofit organizations, board development and grants administration, she is dedicated to promotion of the West Valley, a region that has become home to this third generation Arizona native and Leadership West Class XXVII Alumna.

A detail person, Emily was a Contract and Grants Officer at ASU, a “Jill-of-All trades” for ONE – The Organization for Nonprofit Executives, as well as serving as church Treasurer and Board member.  Emily holds a Bachelor’s degree in Accounting and Finance from the University of Arizona, but she is the lone Wildcat in a house of Sun Devils.

623.435.0431 ext. 201 // ESTRIFFLER@WESTMARC.ORG

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Lauren Serrato

Special Events & Media Relations Coordinator

Lauren Serrato is the WESTMARC Special Events & Media Relations Coordinator. With a background in journalism, she has been published, produced multimedia content, and edited for numerous national and local news media markets. With a passion for the West Valley, Lauren was born and raised in Arizona and has lived, worked and gone to school in 6 of the 15 communities WESTMARC serves.

Lauren holds a bachelor’s degree in English and Journalism from Wagner College in New York. She also earned her master's degree from Arizona State University's Walter Cronkite School of Journalism and Mass Communication.

623.435.0431 ext. 205 // LSERRATO@WESTMARC.ORG

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Kevin Dumcum

Director of Regional Workforce Development

Kevin Dumcum has been the Director for Regional Workforce Development for WESTMARC since June 2022. Prior to that, he spent seven years as a Business Services Representative and Business Services Team Supervisor for Maricopa County Human Services Department / ARIZONA@WORK Maricopa County. Kevin has given numerous presentations on workforce development services, labor market information, and job search employability tips to government and private boards, service groups, and job seekers. In addition to stints at a couple of local-area non-profit organizations, Kevin had a long career as an account executive and data analyst for a global market research company.


Kevin is a graduate of the University of Minnesota and looks forward to the day when they finally reach the Rose Bowl. He enjoys running, hiking, watching really bad movies, attending to his massive comic book collection, and is an avid Elvis Presley fan.

D 651.503.3229 // KDUMCUM@WESTMARC.ORG

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Silvia Caro

Digital Marketing & Graphic Design Coordinator

Silvia Caro is the WESTMARC Digital Marketing & Graphic Design Coordinator. She has designed for various clients and even painted a mural. Silvia was raised in Glendale Arizona and therefore looks forward to doing her part in helping WESTMARC progress the West Valley. She has an eye for design and enjoys a variety of creative mediums including illustration, digital art, and animation.

Silvia has a degree in graphic design and looks forward to learning everyday! She enjoys going to concerts, watching action movies, and anything soccer.

623.435.0431 ext. 206 // SCARO@WESTMARC.ORG

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Luciano C. Oviedo

ERC Fellow - In partnership with IEDC & WESTMARC

Luciano is excited to tackle a wicked problem around the future of learning and workforce, where he will craft and implement a strategy for leveraging AI and emerging technologies. He believes this project presents an opportunity to rethink education and learning systems to empower people and their communities to develop the skills needed to thrive in the new world of pervasive AI.


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