In June 2023, 72 key stakeholders completed a West Valley Pipeline 2.0 Stakeholders Input survey online. See "West Valley Pipeline 2.0 Stakeholders Input" for the survey questions. The survey asked respondents to answer, "What is the West Valley known for / What should the West Valley be known for?"

Additionally, from June through October 2023, WESTMARC held several focus group and one-one-one discussions with West Valley stakeholder groups, including:

• Commercial Real Estate professionals
• Economic Development professionals
• Young Professionals
• Education (k-12 and Post-Secondary) leaders
• Workforce Development professionals
• Business leaders
• West Valley Elected Officials and City Leaders

Participants were asked, "What is the West Valley known for / What should the West Valley be known for. Survey respondents and Focus Group participant responses revolved around several common themes: